Responding to changing tastes in Leigh

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By efisher | Monday, September 30, 2013, 10:17

Older residents in Leigh have more varied palates than ever before according to Wiltshire Farm Foods in Lancashire.

Rather than sticking with the same selection of traditional dishes, older residents in Leigh are becoming more adventurous in their tastes, with spicier dishes and new takes on traditional pub-grub growing in popularity amongst the older generation, according to the company.

To test the theory, Wiltshire Farm Foods, which delivers home meals in the area, conducted tasting panels with more than 40 loyal customers and has now added more than 15 new recipes to its menu to reflect Leigh's changing tastes.

Responding to an appetite for more fiery flavours in the area, the addition of Chicken in Black Bean Sauce and Coronation Chicken, is set to add some spice to local dinner tables this winter. Meanwhile, answering the trend for a gourmet twist on traditional dishes, Leigh customers enjoying a traditional lamb or beef dinner can now do so with new ingredients such as a minted pea or Colcannon mash and Dorset ale red cabbage. Recognising that the region's diners still hunger after more traditional meals, much loved classics, such as scampi and chips, chicken casserole and pork sausages have also made a welcome return to the menu.

Wiltshire Farm Foods in Lancashire has also added, for the first time, a range of sandwiches to its offer and discerning diners now have a choice of more than 260 delicious dishes.

David Barker, Managing Director from Wiltshire Farm Foods in Lancashire comments: "We are always looking to develop and improve new dishes to suit changing tastes in Leigh and think that these new dishes add some fantastic new flavours to our diverse menu. Years ago, our customers were much more likely to eat just a few staple dishes each week, but what we've found is that our tastes have changed and diversified through the years and there is now a real appetite for a wide range of flavours. That's why we now offer enough variety for diners to eat a different meal every day for more than six months if they wish!

"We also recognised a real demand from our customers to introduce cold lunch options to the menu, which is why we've added a selection of sandwiches. More than 11 billion sandwiches are eaten every year in the UK, 70 per cent of which are eaten at home, so we're confident that the selection will prove popular with Leigh residents."

Unlike many packaged meals available from supermarkets, Wiltshire Farm Foods meals are specially designed to be nutritionally balanced, with all recipes developed using the company's dedicated dietitian. The company also caters for people with specific dietary needs, with a wide range of gluten-free, low salt and low fat options available, as well as more than 70 puréed, soft and fork mashable meals suitable for customers in Leigh who have dysphagia and other conditions that make swallowing difficult.

David Barker concludes: "Our aim at Wiltshire Farms Foods is to provide simple, tasty and nutritious food to Leigh doors so that customers can spend less time worrying about mealtimes and more time enjoying themselves."

To discover more about the new menu or for more information about how you can have your meals delivered straight to your door call 0800 066 4227 or visit



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